Since 1983, has been working with Marketing in Marketing Research, Corporate Marketing, Advertising and Promotional Events, and Consumer Services;

This experience was obtained at Rhodia - Rhône Poulenc Group, as Corporate Marketing Manager and at Club de Pesquisa Opinião e Mercado.

Bachelor in Psychology - Pontifícia Universidade Católica de São Paulo.

Licensed Psychologist - Pontifícia Universidade Católica de São Paulo.

Sept.98 - Oct.8 - IBMEC SP - Executive Marketing MBA - Consumer Behavior Professor;

Aug.89 - Jun.97 - Escola Superior de Propaganda e Marketing - Graduate and Undergraduate Courses - Consumer Behavior and Marketing Information System Professor, and Graduation Paper Advisor

Has been working with Marketing since 1976, in strategic and operational Marketing;

This experience was acquired at Cato Johnson Marketing Promocional - Young & Rubican Inc, as Executive Group Account Director; at Ely Lilly do Brasil and at Henkel do Brasil as Group and Product Manager and, at Philip Morris, as Project Manager;

Master of Business Administration - Central Michigan University - USA;

Bachelor of Business Administration - Faculdades Metropolitanas Unidas - Brazil.

Aug.00 - current - Universidade de São Paulo/USP - Escola Politecnica - Executive Program - New Products Development and Launching Course Professor;

Sept.99 - current - Fundação Getúlio Vargas S. Paulo - GV PEC - Marketing Professor;

May.99 - current - Fundação Dom Cabral Belo Horizonte - Marketing Professor;

May.98 - Jun.00 - IBMEC SP - Marketing Executive MBA - Strategic Marketing Professor;

Aug.80 - Jun.96 - Escola Superior de Propaganda e Marketing - Graduate Program - Product Manager and Strategic Marketing Professor.

Aug.00 - current - Fundação Dom Cabral - Academic Marketing Coordinator;

May.98 - Dec.99 - IBMEC SP - Executive Marketing MBA - General Academic Coordinator;

Mar.90 - Jun.96 - Escola Superior de Propaganda e Marketing - Graduate Program - Director.