Marketing Consultancy

A product whose main characteristic is to assist the client in marketing issues, focused on results.

The consultant service includes: preparation and implementation of marketing plans, analysis of ongoing strategies and actions, recommendation and implementation of new strategies, organization of the commercial department, launching of new products, marketing research and marketing information systems.

Professional and Personal Development

Conducting of Business Development Programs, with focus on Marketing.

These programs use the workshop methodology in which, following a brief conceptual presentation, a group discussion occurs with the participants based on the reality of their companies.

Among the programs offered are: Strategic Marketing, Market-Oriented Strategic Planning, Product Management, Launching of New Products, Market Research, Market Information Systems, Consumer Behavior, Brand Equity, and Consumer Loyalty Strategies.

Marketing Research

Developing qualitative and quantitative projects for services, industrial, and consumer industries.

CLM has been carrying out studies in the fields of: corporate and brand image, values habits and life stile, clients' satisfaction, concept and product tests, communication campaign tests, psychograph profile and market segmentation. For these works, CLM applies the "state-of-the art" techniques, such as multivariate analyses and projective techniques.

The final report presented to the client covers deep analysis of the issue followed by marketing recommendations.